SCOPE OF SERVICES

Tupelo Convention and Visitors Bureau wishes to employ an outside agency to produce an overall creative strategy spanning at least 24 months, including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components.

The agency should recommend an overall media creation and placement strategy to clearly position Tupelo to visitors as an affordable and safely open destination for those who enjoy traveling, specifically in its top drive markets. It will be imperative to ensure this scope of services adheres to the State and Federal procurement guidelines and is conveyed in an informed manner.

The selected agency’s responsibilities will include one or all of the below:

· Update and print destination guides, brochures, sales kits, itineraries, and other relevant Tupelo’s marketing materials.

· Produce Out Of Home Advertising billboard and/or signage.

· Create a portfolio of new marketing assets, including photos, graphics, videos, and/or testimonials, for use in promotional materials and sustainable travel campaign.

· Update and/or add in-market signage/kiosks at main attractions and hotels.