SCOPE OF SERVICES

Tupelo Convention and Visitors Bureau wishes to employ an outside agency to produce an overall creative strategy spanning at least 24 months, including destination marketing and messaging; design and conception of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components.

The agency should recommend overall media designs and creative conceptions of brand marketing messaging to clearly position Tupelo to visitors as an affordable and safely open destination for those who enjoy traveling, specifically in its top drive markets. It will be imperative to ensure this scope of services adheres to the State and Federal procurement guidelines and is conveyed in an informed manner.

The selected agency’s responsibilities will include one or all of the below:

· Create new destination marketing and brand messages.

· Create campaigns for leisure and niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet-friendly, etc.).

· Create and promote “Stay and Play” packages.

Develop a campaign(s) to attract visitors to each of the TCVB’s defined markets